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Maserati the passion of a family
Maserati was founded by the family of the same name in Bologna in 1914. The family behind Maserati consisted of father Rodolfo and mother Carolina and 7 children. They inherited their father's enthusiasm and passion for high speeds.
In the beginning it was just a small workshop. When the First World War broke out, they started to produce their own car bodies. Even then, Maserati cars were elegant and sporty.
Since then, the competition has been growing steadily, which led the Maserati family to sell the car to Orsi in 1937. However, the brothers remained in their leading positions. Today, after a few detours, Maserati belongs to Fiat.
What has distinguished Maserati since then is its passion for speed and beautiful design. Maserati has always demonstrated its speed on the racetracks of the world.
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Even as a small child you were already enthusiastic about fast and beautiful cars? To sit in a Maserati once was always a dream? But the circumstances of life have not yet allowed it.
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The Maserati logo
The logo is also an internal company product. One of the brothers, Mario, was an artist and designed the logo. The trident was chosen as an element in the Maserati logo because it was a characteristic feature of a statue of Zeus in Bologna. The statue is considered a landmark of the city. The trident was chosen not only because it is a landmark, but also because it radiates strength and vitality.
Not only the symbol was adapted to the city, but also the colours are borrowed from the city of Bologna. Red and blue are the colours of the city.
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